The greatest challenge in protecting endangered species is that no one knows that they’re endangered until they’re on the verge of extinction. This unexpected collaboration might just be our best play for survival.
STEP 1: A FOSSILIZED FUTURE
Turn heads by releasing Pokémon SKELETONS in major cities around the world TO SERVE AS a warning about what Earth's wildlife has in store if we don’t start playing for survival.
STEP 2: IT’S HAPPENING IRL
Capitalize on the buzz by publishing a press release announcing the official IUCN x Pokémon collaboration.
STEP 3: THE HAND WE’VE BEEN DEALT
Release the first set in an infinitely scalable series of endangered species cards. These cards tap into the time and energy players spend learning about Pokémon characters and redirect it to real life species that desperately need our attention.
PUTTING OUR ENERGY TO USE
The new decks feature redesigned energy cards (required for gameplay) that highlight the threats killing wildlife.
STEP 4: LOW ON HP
Drive home the message with interactive digital billboards that double as Pokéstops in Pokémon GO.
STEP 5: HUMANITIES POKEDEX
Update the official Pokédex in real time with a new tab for endangered species.
